Why Some Brands Are Always in the News (Without Trying Too Hard)
Every week, certain brands dominate headlines without launching a major campaign, buying massive ad space, or forcing relevance through constant […]
pr strategy
Why alignment between PR and business strategy is a competitive advantage
Many companies treat public relations as a visibility function. A product launches. A funding round closes. A partnership gets signed.
From Attention to Trust: Why PR Needs a Reset and Why Virality Is Overrated
For a long time, PR ran on one fuel: attention. The louder the stunt, the bigger the headline, the better