What is the role of social media in crisis management?
A crisis used to unfold in cycles. An incident occurred. Media verified it. Statements were drafted. Coverage followed. There was […]
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The JBCS approach to new-generation management consulting
Every consulting firm has a story. Ours begins with a question. Is there a better way to practice public relations
How ESG Frameworks Shape Stakeholder Trust
Stakeholder trust has become one of the most fragile, and valuable assets for organizations today. Trust is no longer built
Key Public Relations Challenges Faced By Odisha-Based Businesses
Odisha today sits at a critical intersection of industrial ambition, ecological sensitivity and rising public scrutiny. As the state attracts
How to build strategic relationships with government stakeholders?
Government relationships are often misunderstood as transactional, built around approvals, moments of urgency, or regulatory friction. In reality, durable government
How do companies manage brand perception online?
Online brand perception is rarely damaged by a single misstep. It erodes through repetition of unclear positioning, reactive communication, and
The New Power Triad: PR × SEO × Social Listening
For years, PR sat inside a reactive bubble. A crisis broke out, a journalist called, a trending issue suddenly popped
From Attention to Trust: Why PR Needs a Reset and Why Virality Is Overrated
For a long time, PR ran on one fuel: attention. The louder the stunt, the bigger the headline, the better
5 Key Risk Analysis Steps Before Launching a Communication Campaign
Every communication campaign carries two stories: the one you intend to tell, and the one the public might hear. Between
Public Affairs in the Digital Age: The New Architecture of Trust
For a long time, public affairs operated in the shadow of corporate communication — advisory, often reactive, and largely confined