The Shift from Traditional to Strategic PR in India
In India, PR is shifting from media chase to meaningful impact. As communications become multi-channel, multi-stakeholder and continuously visible, a […]
In India, PR is shifting from media chase to meaningful impact. As communications become multi-channel, multi-stakeholder and continuously visible, a […]
Almost every company today operates under constant public scrutiny. A tweet, a whistleblower post, or a video taken out of
LinkedIn Thought Leadership: Developing Influence in the Digital Age In the ever-changing realm of digital communication, LinkedIn stands out as
Authentic brand connections are the heart of modern public relations. In an era when audiences are bombarded with content and
Diversity and Inclusion Initiatives: Transforming PR for a More Equitable Future Diversity and Inclusion (D&I) have become critical components of
While the word ‘Strategy’ lexically means: “A plan of action designed to achieve a long-term or overall aim,” ‘Business Strategy’
The Power of Micro-Influencer Marketing: A Strategic Guide I. Understanding Micro-Influencer Marketing Insights on audience trust and engagement:Micro-influencers often establish
The Resurgence of In-Person Events: Rekindling Human Connections As virtual meetings and online interactions have defined the recent past, this
Since the mankind has evolved into rational and civilised beings over the centuries, the term “Culture” stands immensely significant and
‘Harmony’ speaks volume about the existence of our pervading and kaleidoscopic Nature/ Environment, and the living beings (despite inevitable lifecycle